We’re driving Deutsche Bahn’s green transformation forward

For environmentally-friendly travelers, getting around by train is a welcome option. But Deutsche Bahn offers them even more: the website we created for the "Das ist grün" campaign chronicles exactly how the company is achieving their green commitments. The site offers engaging multimedia content that the Bahn editorial team can now easily create.

The Customer

Deutsche Bahn AG is Germany’s largest rail company and has also been active internationally for many years. DB AG implements numerous digitization projects and thus invests, among other things, in the future of the rail network.

44430 Mio € Turnover
338041 Employees
4669000 Customers

Projectdescription

Challenge

One website. All the information. "This is green."

As the central digital touchpoint of DB's "Das ist grün" campaign, a new website had to be developed that would fit seamlessly into the company’s nationwide communications. As part of the relaunch, editors needed more flexibility in the ways they engage readers. In addition, the website needed to be established in the long term as a medium for documenting the rail company's numerous environmental projects. To this end, we created an easy-to-understand and flexible content management system that allows Deutsche Bahn's editorial team to work independently.

Solution

A scalable, intuitive content hub for all DB environmental projects

Information on more than 160 of Deutsche Bahn's environmental protection measures is now collected in a central content hub, offering website visitors interesting background knowledge about these environmental initiatives. Editors can use the platform to manage multimedia content, such as videos from a nationwide campaign, event images, and work by well-known poetry slammers. Interactive graphics and applications have also been integrated into the hub. It’s now easy for editors to create engaging web content.

Result

A flexible modular system for editors

With more than 35 modules, DB editors now have a versatile toolkit to independently produce exciting multimedia content in two languages simultaneously. We developed the CMS based on Pimcore and a modern user interface in an agile manner in just two months. We paid special attention to the platform’s design and user-friendliness, which is of course hosted using electricity from renewable sources. The project’s success is in the numbers; directly following the new site’s launch, key figures for visitors, visit duration, and pageviews skyrocketed and have since remained at sustainably high levels.

Success Parameters

160 Bahn measures/projects on the site
200 % Increase in website users since relaunch
35 Modules for flexible design

Project URL's

www.gruen.deutschebahn.com

Base data

Industry Travel and tourism industry, Public Transport, Transport & Logistics, Energy & Environment

Pimcore products CMS, DAM

Technologies Pimcore, PHP, MySQL

Services Content Curation

Solution Digital Experience Plattform, Digital Asset Management , Content Management System

Competencies Projectmanagement, Product Ownership, User Experience Design, Interface Design, Frontend Development, Content Production, Content Conception, Search Engine Optimization (SEO)

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DB Regio AG