Together with Krombacher we designed and built a multi-brand website system for 14 of the brewery’s different brand sites. Based on Pimcore's digital experience platform, the system has an integrated ecommerce solution and is equipped with PIM, DAM, and a partner media library.
With an annual output of over 7 million hectoliters, Krombacher Brauerei is Germany's largest privately owned brewery. In addition to Krombacher Pils, there are a number of other successful products under the Krombacher name. Furthermore, Krombacher Brauerei holds the distribution rights for brands such as Schweppes, Vitamalz, and Dr. Pepper.
Chief Digital Officer: Sven Markschläger
Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG
Industry Food industry, Beverage industry, Retail & FMCG
Pimcore products PIM, DAM, CMS, MDM, eCommerce, DXP, PDM
Technologies MySQL, VueJS, PHP, Elasticsearch, Pimcore, AWS Cloud Hosting, Atlassian ServiceDesk, Zeplin, Adobe, Sketch
Services Content Curation, Services Desk, Tech Operations, Maintenance, Hosting, Design Production, Training, Search Engine Advertizing, Social Media Advertizing, Performance Marketing Service, Workshop
Solution Marketing platform, Content Management System, Product Information Management, Digital Asset Management , Online shop, Digital Experience Plattform, Digital Commerce Plattform
Competencies Content Production, Content Conception, Strategy Consulting, Frontend Development, Interface Design, User Experience Design, Product Ownership, Projectmanagement, Search Engine Optimization (SEO), Data Modeling, Information Management, Performance Marketing, Process Modeling