Optimized product data and smart interfaces for a future-proof eCommerce business

To live up to Ledlenser's quality promise, we used Pimcore to develop a product information management system tailored specifically to the brand. This significantly increased the quality of the data required for internal processes and the new online store.

The Customer

Ledlenser is one of the world's leading manufacturers of portable LED light products, headquartered in Solingen in North Rhine-Westphalia. The company employs around 900 people.

about 900 employees
70 Mio € turnover

Projectdescription

Challenge

Inefficient legacy systems should be replaced

A central task in the collaboration with Ledlenser was to optimize the quality of the product data required for internal processes and for the relaunch of the online store. A product information management system (PIM) was to be implemented in order to make all data available in the company's own store as well as for sales on online marketplaces. However, this also meant that legacy systems had to be replaced, while the seamless integration of the new system into the customer's ERP process had to be ensured. The country- and channel-specific requirements of the globally active company also had to be taken into account. The entire development of a new product was to be mapped via ERP and PIM - from the initial product idea, through the technical development process and production, to logistics, sales and ultimately delisting.

Solution

Simplified data management thanks to Pimcore

By adopting a solution-oriented approach and providing suitable strategies, we worked closely with Ledlenser to successfully implement the project, which fully met the requirements and objectives. In just five months, we succeeded in significantly improving product data quality. Ledlenser can now offer its customers even more reliable information that fully corresponds to the high-quality goods and is future-proof thanks to the implementation of a state-of-the-art tech stack. Simplified data management and newly implemented workflows help to make internal processes more intuitive and resource-efficient. This also benefits the new online store with its customer-oriented product presentation. This will enable the globally active brand to meet the requirements of the digital market even better and faster in future.

Result

Optimized product data quality for customers in the online store and on marketplaces

Success Parameters

3 months for go live and integration to SFSC and MS Dynamics ERP via Lobster
+ 1,300 premium products
6,000 assets
100 % optimized product data quality

Base data

Industry Technology, Metal & Electronics

Pimcore products PIM, DAM

Technologies Pimcore

Services Services Desk, Tech Operations, Maintenance

Solution Product Information Management, Digital Asset Management

Competencies Strategy Consulting, User Experience Design, Projectmanagement, Data Modeling, Digital Implementation support, Process Modeling

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